About me

Hi, I’m Howard. I’m that person who geeks out about digital marketing, SEO, social media, analytics, and building things on the web—from code to strategy and even a bit of cybersecurity. I created this website way back in 2009 as a hobby and just kept it running ever since, funding everything myself because I love tinkering and helping the local dev/test community.

To help keep things sustainable, I’ve built an NRIC/FIN API (and for the extra-old-school folks, an offline Excel validator!) for anyone who needs those tools. If you need API access, want to integrate with your apps, or just want to say hi—reach out anytime. I’m always happy to connect or chat about all things digital.

Support This Website

If you’ve found these tools helpful and want to support my work, there are two easy ways you can help keep the site running:

Make a Donation

You can make a small donation via PayPal. Every little bit helps to cover hosting costs and further development!

Use My Affiliate Links

If you’re planning to shop online at Shopee, Lazada, or Amazon, clicking one of my affiliate links below before your purchase is another great way to support me at no extra cost to you. I may earn a small commission if you buy something you were already going to get!

  Absolutely cost-free ways

Subscribe to my YouTube channel and help me reach 1k subscribers


Thank you for your support, whether by donating or just spreading the word!